Megatech

Author: Daniel Franklin
Publisher: Profile Books
ISBN: 9781782831662
Size: 14.57 MB
Format: PDF, Docs
View: 53

Technology moves fast - so where will it have taken us by 2050? How will it affect the way we live? And how far are we willing to let it go? In Megatech, distinguished scientists, industry leaders, star academics and acclaimed science-fiction writers join journalists from The Economist to explore answers to these questions and more. Twenty experts in the field, including Nobel prize-winner Frank Wilczek, Silicon Valley venture-capitalist Ann Winblad, philanthropist Melinda Gates and science-fiction author Alastair Reynolds identify the big ideas, fantastic inventions and potentially sinister trends that will shape our future. Join them to explore a brave new world of brain-computer interfaces, vat-grown cruelty-free meat, knitted cars and guided bullets. The writers predict the vast changes that technology will bring to everything from food production to health care, energy output, manufacturing and the military balance. They also consider the impact on jobs, and how we can prepare for the opportunities, as well as the dangers, that await. Thought-provoking, engaging and full of insight from the forefront of tech innovation, Megatech is essential reading for anyone who wants to understand tomorrow's world.

Megatech

Author: Daniel Franklin
Publisher: The Economist
ISBN: 9781610398268
Size: 11.38 MB
Format: PDF, ePub, Mobi
View: 53

What will the world of technology look like in 2050? And how will it affect the way we live? These are the big questions explored in MEGATECH: TECHNOLOGY IN 2050, a collection of thought-provoking insights imagining how big developments in technology might shape the future. The book invites us on a journey to the future, contemplating where and how far technology might take us. The industry's biggest leaders, academics, writers, and journalists—including Dr. Frank Wilzcek, Alastair Reynolds, and Melinda Gates—examine what the impact of technology might be in 2050 and consider the policies we might need, both to make the most of future opportunities and to tackle the environmental, economic, and social challenges ahead. MEGATECH is a book of big, bold ideas from a stellar line-up of prominent players in the tech world. It is required reading for anyone engaged with the interrelationships between technology, innovation, business, politics, and society.

Megatech

Author: Daniel Franklin
Publisher: Hachette UK
ISBN: 9781610398268
Size: 13.37 MB
Format: PDF, ePub, Docs
View: 61

What will the world of technology look like in 2050? And how will it affect the way we live? These are the big questions explored in MEGATECH: TECHNOLOGY IN 2050, a collection of thought-provoking insights imagining how big developments in technology might shape the future. The book invites us on a journey to the future, contemplating where and how far technology might take us. The industry's biggest leaders, academics, writers, and journalists—including Dr. Frank Wilzcek, Alastair Reynolds, and Melinda Gates—examine what the impact of technology might be in 2050 and consider the policies we might need, both to make the most of future opportunities and to tackle the environmental, economic, and social challenges ahead. MEGATECH is a book of big, bold ideas from a stellar line-up of prominent players in the tech world. It is required reading for anyone engaged with the interrelationships between technology, innovation, business, politics, and society.

Megachange

Author: D. Franklin
Publisher: John Wiley & Sons
ISBN: 9781118180440
Size: 17.99 MB
Format: PDF, ePub, Docs
View: 64

This compelling book focuses on fundamental trends called "megatrends", which are great forces in societal development that have a profound impact on states, markets and civil society today and in the future.

The World In Conflict

Author: John Andrews
Publisher: Profile Books
ISBN: 9781782831150
Size: 11.23 MB
Format: PDF, ePub, Mobi
View: 83

In the second decade of each century, a new global order commonly starts to assert itself. In the 19th, Napoleon's defeat gave birth to the world of rivalrous European powers. In the 20th, the First World War triggered a wave of revolutions that cleared a path for the American era. Ours appears to be no different. The world is once again on the move: China extends its influence across the globe; Europe is struggling to maintain unity and the United States looks hollowed out by its own past adventures. Meanwhile Russia is up to a lot of startlingly bold new tricks. In this expanded new edition of The World in Conflict, John Andrews tackles head-on the reasons why global violence is ever-present in our lives. He analyses every single one of today's major conflicts region by region, considering the causes, contexts, participants, impacts and likely outcomes. He looks at recently-ended wars that still spawn intermittent fighting. And he considers where, why and how new conflicts might erupt. This is a must-read for our interesting times, a guide to our new world of terrorism, kompromat and cyber war, shifting powers and enduring strife. If you want to know who is fighting where, for what, and whether they can win, The World in Conflict is indispensable.

No Ordinary Disruption

Author: Richard Dobbs
Publisher: PublicAffairs
ISBN: 9781610397629
Size: 19.27 MB
Format: PDF, Mobi
View: 72

Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economy—often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents. What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China—Tianjin—will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will come from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map. What we are now seeing is no ordinary disruption but the new facts of business life— facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.

The Economist Brands And Branding

Author: Rita Clifton
Publisher: Profile Books
ISBN: 9781847650009
Size: 10.97 MB
Format: PDF
View: 22

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.