Selling The American Muscle Car

Author: Diego Rosenberg
Publisher: CarTech Inc
ISBN: 9781613252031
Size: 15.67 MB
Format: PDF, Mobi
View: 98

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

Detroit Muscle

Author: Charles Morris
Publisher: CarTech Inc
ISBN: 9781613253014
Size: 16.89 MB
Format: PDF, ePub, Mobi
View: 60

The muscle car era, and the era that immediately preceded it, are a unique window in time; it is one that we will not likely see again. Post-war USA was a place where people wanted to move on from the horrors of conflict, to embrace an era of peace, and to pursue, well, all sorts of things. A whole generation was entering a new prosperity, with home ownership on the rise, gainful employment increasing, the building of suburbs, and a new interstate system connecting everyone. That all helped increase our dependence upon, and in turn, deepen our love affair with the automobile. It started in the 1950s, when automakers realized that if they made their cars more powerful than brand X and won races on the weekends as well, sales would follow those victories into the dealership. Not everybody was enamored with all this new-found performance, however, and throughout the late 1950s and early 1960s, a struggle developed between building faster automobiles and appearing responsible and promoting the cause of safety. This led to racing participation on an all-out corporate level, followed by voluntary self-imposed and publicized bans, back-door cheating on said bans, and then investing in performance again. A byproduct of all this activity was some really fascinating and exciting cars. It began with standard-chassis cars growing bigger and including more powerful engines. Then they graduated to being lighter, putting big engines into mid-size chassis (muscle cars), and building race cars that barely resembled anything on the street. Detroit Muscle: Factory Lightweights and Purpose-Built Muscle Cars follows the evolution of the fastest, most powerful, and exciting vehicles of the era, in both drag racing and NASCAR. From early Hudson Hornets, to the birth of the Hemi, to aluminum and fiberglass panel sedans, to lightweight special-order muscle cars ready to race from the factory. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial}

Classic Muscle Car Advertising

Author: Mitch Frumkin
Publisher: Krause Publications
ISBN: 9780873493369
Size: 18.74 MB
Format: PDF, Mobi
View: 60

Ride along during a historical cruise of muscle car advertising from the '50s, '60s, and '70s. Near full size ads paint the history of thundering muscle cars from three tumultuous decades. This valuable reference depicts some of the last remnants of promotional print material containing hard-to-find factory facts and images on muscle car models. More than 160 ads have been restored to their original, vibrant color. Muscle cars from American Motors, Buick, Chevrolet, Chrysler, Dodge, Ford, General Motors, Mercury, Oldsmobile, Plymouth, and Pontiac are included. Covers popular models such as Javelins, Gremlins, Barracudas, Belvederes, Road Runners, Chargers, Camaros, Corvettes, Novas, and GTOs.

Lost Muscle Cars

Author: Wes Eisenschenk
Publisher: CarTech Inc
ISBN: 9781613252253
Size: 19.20 MB
Format: PDF, ePub
View: 85

In the world of archeology nothing compares to the discovery. Whether it’s related to King Tut’s tomb, the Titanic, or Amelia Earhart, the uncovering of an artifact outdoes all the research; work; and blood, sweat, and tears into a singular rush of adrenaline. In the world of the muscle car, some of the greatest creations are still waiting to be discovered. This book is a collection of stories written by enthusiasts about their quest to find these extremely rare and valuable muscle cars. You find four categories (Celebrity, Rare, Race Cars, and Concept/Prototype/Show Cars) within three genres (Missing, Lost History, Recently Discovered) that take you through the search for some of the most sought after muscle cars with names such as Shelby, Yenko, Hurst, and Hemi. Along the way, success stories including finding the first Z/28 Camaro, the 1971 Boss 302, and the 1971 Hemi 'Cuda convertible will make you wonder if you could uncover the next great muscle car find. Lost Muscle Cars includes 45 intriguing stories involving some of the most significant American iron ever created during the celebrated muscle car era. Readers will be armed with the tools to begin the quest to make the next great discovery in automotive archaeology!

The Complete Book Of American Muscle Supercars

Author: Tom Glatch
Publisher: Motorbooks International
ISBN: 9780760350065
Size: 19.94 MB
Format: PDF, Mobi
View: 82

Uncover the captivating history of the highest-performace cars in America, illustrated with beautiful photography. The American muscle car began not in the factories of the big three automakers, but in the garages and dealerships of a hot-rod subculture bent on making the hottest, highest-performance cars on the street. The Complete Book of American Muscle Supercars catalogs these amazing cars, along with the builders who unleashed them on the American scene. From Michigan's Royal Pontiac dealership and the souped-up Royal Pontiac Bobcats they built and sold, to the new cars from such fabled names as Carroll Shelby, Mr. Norm's Grand Spaulding Dodge, Nickey Chevrolet, Don Yenko, George Hurst, Baldwin-Motion, Calloway, SLP, and Steve Saleen. This gorgeously illustrated book chronicles the outstanding contribution of the tuner/builder to American automotive history through the amazing machines they created. From the oldest of these muscle tuners commanding top dollar at today's classic-car auctions, to the latest vehicles by Ford and Chrysler, with their SVT and SRT divisions, this book gives readers a full and fascinating look at American high-performance in its purest form.

American Muscle Cars

Author: Darwin Holmstrom
Publisher: Motorbooks International
ISBN: 9780760350133
Size: 20.21 MB
Format: PDF, Docs
View: 25

This is the muscle car history to own--a richly illustrated chronicle of America's greatest high-performance cars, told from their 1960s beginning through the present day! In the 1960s, three incendiary ingredients--developing V-8 engine technology, a culture consumed by the need for speed, and 75 million baby boomers entering the auto market--exploded in the form of the factory muscle car. The resulting vehicles, brutal machines unlike any the world had seen before or will ever see again, defined the sex, drugs, and rock 'n' roll generation. American Muscle Cars chronicles this tumultuous period of American history through the primary tool Americans use to define themselves: their automobiles. From the street-racing hot rod culture that emerged following World War II through the new breed of muscle cars still emerging from Detroit today, this book brings to life the history of the American muscle car. When Pontiac's chief engineer, John Z. DeLorean, and his team bolted a big-inch engine into the division's intermediate chassis, they immediately invented the classic muscle car. In those 20 minutes it took Bill Collins and Russ Gee to bolt a 389 ci V-8 engine into a Tempest chassis they created the prototype for Pontiac's GTO--and changed the course of automotive history. From that moment on, American performance cars would never be the same. American Muscle Cars tells the story of the most desirable cars ever to come out of Detroit. It's a story of flat-out insanity told at full throttle and illustrated with beautiful photography.

The All American Muscle Car

Author: Jim Wangers
Publisher: Motorbooks International
ISBN: 9780760343821
Size: 13.78 MB
Format: PDF, ePub, Docs
View: 28

The All-American Muscle Car celebrates the fifty-year history of the breed through stunning modern and archival photography, head-to-head shootouts between the cars, past and present, and brilliant essays from today's top muscle-car writers.